How to Set the Right Goals for Explosive Business Growth

As an entrepreneur, you’re always on the move. But growth doesn’t just happen — it starts with setting the right kind of goals.

Not just numbers on a whiteboard, but goals that challenge you, stretch you, and move you in ways you’ve never experienced before.

What Is a Real Goal?

A real goal is something you’ve never done before.

It’s not a simple to-do list item — and definitely not a repeat of what already works.
It’s something that pushes you to dig deeper, tap into your creativity, and discover strengths you didn’t even know you had.

“If you know how to reach your goal, the goal is not going to do for you what goals are designed to do.”
Bob Proctor

In other words: if you already know how to achieve your goal, it’s not a growth goal — it’s just repetition.

The 3 Types of Goals

There are three kinds of goals — and only one will truly move you forward:

🔹 Type A Goal:
You do something you’ve already done before.
For example: “I want to hit the same revenue as last year.”
Safe,but not growth.

🔹 Type B Goal:
You set a goal that you think you might be able to achieve.
It’s logical, based on data and what feels realistic.

🔹 Type C Goal:
This is where the magic happens.
A Type C goal is what you really want, it comes from your deepest desire, maybe even your imagination.
You don’t yet know how it will happen, but something inside you knows it’s possible.

These are the goals that change lives.
That make businesses skyrocket.
That transform you as an entrepreneur.

From Fantasy to Reality

A Type C goal starts as a fantasy, and that’s exactly how it should begin.
You take that fantasy and turn it into a theory: “What if this really could happen?”
Then you start acting on it ,transforming theory into fact.

The process looks something like this:

  1. You build the fantasy.

  2. You believe it’s possible.

  3. You emotionally connect with the goal.

  4. Your behavior shifts.

  5. Your results change.

  6. Your fantasy becomes your reality.

Building Your Business from the Inside Out

Most entrepreneurs are guided by external circumstances, market trends, clients, algorithms, competitors.
But real growth comes from within.
You have to learn to lead yourself, not be led by what’s outside you.

Don’t let the economy, your competitors, or social media dictate how you live or build your business.
Your goals are yours.
And the stronger your emotional connection to your goal, the more powerfully you’ll act.

Why a Goal Should Be Your Compass

Without a goal, an entrepreneur is directionless.
You might be busy, but not truly progressing.
Your schedule is full, but your heart isn’t.

A goal that comes from within ensures that you:

✔ Wake up every day with focus and energy
✔ Think more creatively about your strategies
✔ Grow as both a person and a leader
✔ Break through barriers with ease

Ready for Your Type C Goal?

Ask yourself:

  • What do I really want?

  • If there were no limits… what would I build?

  • What would inspire me so deeply that I’d get up every day excited to work on it no matter the circumstances?

That’s your real goal.
That’s your next step.

Need help clarifying your Type C goal, or turning it into a concrete plan?

Let’s talk.

Book a free discovery session and let’s create the vision, and the strategy, for your next level of growth.

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The Power of Decision: How to Make Progress Faster and More Effectively

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Why You Don’t Do What You Know — and How to Finally Change It