For Hair & Beauty Professionals Worldwide
You are exceptional
at your craft.
Now let's build a
business to match.
You didn't become a make-up artist, hairdresser, or nail tech to spend your days figuring out websites, pricing, and marketing. That's my job. You focus on your clients, I build the business behind your talent.
"The business partner you never had."
You are brilliant at what you do.
Your business should reflect that.
This is for independent beauty professionals, make-up artists, hairdressers, nail techs, lash artists, who have spent years mastering their craft, but whose business side hasn't kept up with their talent.
- You charge too little and don't know how to raise your prices without losing clients
- Your website doesn't reflect the quality of your work
- You have almost no Google reviews, even though your clients love you
- Content and marketing feel like a second job on top of your real work
- You know you could earn more, but you don't have a system to make it happen
- Tech overwhelms you and takes time away from what you're actually good at
Not just coaching.
Everything built.
Mindset & Pricing
Your beliefs about money and your own value determine everything. We shift that first, so you start charging what you're actually worth, without guilt or hesitation.
Website & Online Presence
A website that looks premium and converts visitors into clients. We build it together — I handle the technical side, you provide the content. Optimised for Google.
Google Reviews Strategy
Reviews are the most powerful tool a local beauty professional has. I build a system that consistently generates new reviews, turning happy clients into visible proof.
Content & Video Editing
From raw footage to professional content. I edit your videos, write your captions, and build a consistent social media presence that attracts new clients on autopilot.
Google Ads & Visibility
Targeted Google Ads that bring in real clients, not just clicks. We track what works and scale it. Your ad budget goes further because we know exactly who we're targeting.
Monthly Done-With-You Sessions
Four sessions per month, two hours each. We work hands-on together, building, reviewing, adjusting. Nothing gets left on a to-do list. Everything moves forward.
"Your craft deserves a full-time business behind it."
What this looks like
in practice.
"I've worked with Derrick for over 2 years and the impact has been huge. He helped improve my website, business strategy, mindset, and overall direction. Since working with him, my income has increased and my business has grown massively. He genuinely cares, keeps you accountable, and gives advice that actually works."
Derrick de Meza
"Most coaches tell you what to do.
I build it with you — until it works."
I'm not a traditional business coach. I don't hand you a workbook and wish you luck. I sit next to you — virtually — and we build your business together, step by step.
My background is in mindset coaching, digital marketing, content creation, and web development. That combination is rare — and it's exactly what beauty professionals need.
I use the Thinking Into Results methodology — developed by Bob Proctor — as the foundation for the mindset work. Combined with hands-on business building, it creates lasting change.
- Certified Thinking Into Results coach — Bob Proctor methodology
- Digital marketing & Google Ads specialist
- Website development — Squarespace & beyond
- 3+ years working with creative professionals
- Based in the Netherlands — working with clients globally
"Built by someone who has done it, and keeps doing it."
How we work
together.
Free Discovery Call
We look at your situation and goals. No obligations, no sales pressure.
Business Audit
We map your business and define the first 90 days — what we build, in what order.
Monthly Building
Four sessions per month, hands-on. Every session produces something real.
Systems & Growth
After 3–6 months your systems run on their own. New clients come in automatically.
One retainer.
Everything included.
No separate invoices for the website, the ads, the editing. One monthly fee — and I'm fully invested in your growth.
- 4 done-with-you sessions per month (2 hours each)
- Website design & development (Squarespace)
- Google Business Profile + reviews strategy
- Video editing & social media content
- Google Ads setup & management
- Pricing, offers & proposal templates
- Mindset coaching — Thinking Into Results methodology
- WhatsApp support between sessions
Currently limited spots available.
"One decision. One partner. One system that works."
Your talent is already there.
Let's build the business around it.
Book a free 30-minute discovery call. We'll look at where you are, where you want to go, and whether this is the right fit — no obligations, no pressure.